Consumer Data
The Difference Between Zero-, First-, Second-, ...
Today, more than ever, data is critically important for businesses. Thriving businesses run on data—much of which comes from customers, websites, app users, and other sources. Those companies who know...
The Difference Between Zero-, First-, Second-, ...
Today, more than ever, data is critically important for businesses. Thriving businesses run on data—much of which comes from customers, websites, app users, and other sources. Those companies who know...
A Brave New Cookie-less World
A Brief History of the Cookie Back in the 1990s when websites were struggling to remember who their users were–or what they did in previous website sessions, Lou Montulli, a...
A Brave New Cookie-less World
A Brief History of the Cookie Back in the 1990s when websites were struggling to remember who their users were–or what they did in previous website sessions, Lou Montulli, a...
Understanding the Distinction Between First-Par...
Now, more than ever, where brands get their data matters. Understanding the differences between the different types of data is paramount to formulating the right winning strategy. First-party data is...
Understanding the Distinction Between First-Par...
Now, more than ever, where brands get their data matters. Understanding the differences between the different types of data is paramount to formulating the right winning strategy. First-party data is...
The Rise of Data Privacy
Recently, Ars Technica revealed that 96% of US users opted out of app tracking in the iOS 14.5 update, where Apple enforces a new privacy policy called AppSTracking Transparency. Now,...
The Rise of Data Privacy
Recently, Ars Technica revealed that 96% of US users opted out of app tracking in the iOS 14.5 update, where Apple enforces a new privacy policy called AppSTracking Transparency. Now,...
Data Defined
Now, more than ever, where brands get their data matters. Understanding the differences between the different types of data is paramount to formulating the right winning strategy. First-party data is...
Data Defined
Now, more than ever, where brands get their data matters. Understanding the differences between the different types of data is paramount to formulating the right winning strategy. First-party data is...
Introducing Zero-Party Data
Zero-party data is a relatively new term in the marketing lexicon. Originally coined by Forrester in 2022, zero-party data is information a customer voluntarily provides by actively sharing it. Zero-party...
Introducing Zero-Party Data
Zero-party data is a relatively new term in the marketing lexicon. Originally coined by Forrester in 2022, zero-party data is information a customer voluntarily provides by actively sharing it. Zero-party...