Pink Team

Red Team — Attack

We come in as adversaries to your current marketing — exposing every gap, leak, and broken assumption your team is too close to see.

Blue Team — Defense

We hand you a 90-day roadmap to close every hole — so your budget, channels, and audience actually work in formation.

Built For

Company Type

B2B or B2C, $1M–$20M annual revenue.

Ad Spend

$8K–$100K/month across 2+ paid channels.

The Symptom

Traffic exists. Leads exist. Conversions are flat or declining.

The Real Problem

Broken attribution. No trust in your own numbers. Decisions made only on instinct.

8 Deliverables

Audience Capture — Savvy ID Attack

2,000+ enriched visitor profiles. Know exactly who's showing up — and more importantly, who isn't converting.

GA4 Website Enhancer — Savvy IQ Attack

Full event tracking audit. Every click, scroll, and drop-off mapped against intent.

Website Content + Messaging Review Attack

Copy clarity, conversion gaps — does your page deliver what your ad promised?

Campaign Channel Audit Attack

Spend efficiency, traffic source quality, on-site behavior across every active channel.

Competitive Intelligence Snapshot Attack

3–5 competitor analysis: positioning gaps, channel presence, offer structure.

Audience Signal Review Defense

CRM quality scoring. Score your database. Identify who's worth defending and who's gone cold.

Bleeding Budget Report Attack

Discover every active waste source with dollar estimates. Stop the bleeding before anything else.

90-Day Recommendation Roadmap Defense

Tiered, prioritized fix list. Findings become a sequenced plan — not a PDF you'll never open.

Delivery Timeline

Phase 1 — Intake

Weeks 1–2

Master intake form
Access checklist
Pixels deployed
Kickoff call

Phase 2 — Data Capture

Weeks 3–4

Savvy ID + IQ live
Initial site scan
Account structure
Competitor baseline

Phase 3 — Analysis

Weeks 5–8

Full channel audit
Messaging review
CRM scoring
Budget waste map

Phase 4 — Delivery

Weeks 9–10

Report delivered
90-day roadmap
Findings walkthrough
Priority fix list

What We Find (On Average)

$22K–48K

Monthly revenue leakage identified per engagement

68%

Of paid traffic drops off in <15 sec — messaging mismatch

2,000+

Enriched audience profiles delivered via Savvy ID

Distinct deliverables in one final package

Why $5,500?

Avg. Monthly Leakage Found$35,000

Engagement Fee$5,500

Your ROI (Month 1)~6.4×

Not a marketing expense. A diagnostic that pays for itself before the 90-day defense plan even begins.

The Standard

Not a marketing expense. A diagnostic that pays for itself before the 90-day defense plan even begins.

If we run the full engagement and don't identify at least $5,500 in addressable waste or opportunity, we refund the difference.

RED TEAM ENTRY PRINCIPLE

Lower the barrier to first yes. A smaller engagement attacks skepticism and surfaces the clients worth keeping.

RED + BLUE = PINK TEAM CORE

The Pink Team Audit is the product. Attack what's broken. Defend what's working. Don't discount it. Protect its price and format.

BLUE TEAM PREMIUM PRINCIPLE

Retainers only go to post-audit clients. The audit is the prerequisite — which means every retainer client is already sold on the methodology.

Three-Tier Offer Architecture

Every buyer has a front door.
Not every buyer starts at the same one.

Entry Tier

Signal Check

A fast attack for businesses not yet ready for the full audit.

$750

Flat fee · 5–7 business days
No ongoing engagement

Who It's For

Businesses spending $2K–$8K/month. Skeptical of the full audit investment. Want proof of concept before committing.

What's Included

✓GA4 event tracking review — are your most important conversions firing?

✓Landing page messaging audit (top 2 pages)

✓Top 3 budget waste signals identified

✓Written summary report with prioritized quick-wins

✓30-minute findings call

—Savvy ID audience capture

—Competitive intelligence

—CRM/list quality review

—90-day roadmap

Not a replacement for

The full Pink Team Audit. Surface-level attack only — no audience data, no defense plan.

They Leave Knowing

"I know the top 3 things I should fix and whether my tracking is lying to me."

Book a Signal Check

⭑ Core Offer

Pink Team Audit

Full attack. Full defense plan. The flagship. The one you protect.

$5,500

60-day engagement · 8 deliverables
5 engagements/quarter max

Who It's For

Businesses spending $8K–$100K+/month on paid with flat/declining results, broken attribution, or a gut feeling something's off.

All 8 Deliverables

✓Audience Capture — 2,000+ enriched profiles (Savvy ID)

✓GA4 Website Enhancer — full event audit (Savvy IQ)

✓Website Content + Messaging Review ⚔

✓Campaign Channel Audit — all active paid channels

✓Competitive Intelligence Snapshot — 3–5 competitors

✓Audience Signal Review — CRM/list quality scoring

✓Bleeding Budget Report — active waste ID

✓90-Day Recommendation Roadmap — tiered fix list

Intentionally Excluded

Implementation. This is diagnosis — attack + defense plan. Keeps scope clean and report objective.

They Leave Knowing

"I know exactly what's broken, where money is leaking, who's in my audience, and what to fix first."

Discover Your Spot

Premium Tier

Execution Retainer

For post-audit clients ready to execute the defense plan.

$4,500/mo

3-month minimum · Audit required
Max 3 retainer clients active
(Quality cap — we only run what we can fully execute)

Who It's For

Post-audit clients who have the defense roadmap but need execution support. $15K–$100K+/month ad spend.

Monthly Deliverables

✓Roadmap item execution — 2–3 priority items/month from audit

✓Monthly performance review — are the defense fixes working?

✓Campaign optimization — bids, audiences, copy testing

✓Tracking + attribution maintenance — keep data clean

✓Bi-weekly check-in calls (30 min)

✓Ongoing Savvy ID audience capture

—Ad creative design/video production

—Full website rebuild or CMS management

Prerequisite

Audit must be complete. The Pink Team findings define what gets executed. No audit = no retainer.

They Leave Knowing

"The defense plan is executing month by month. Attribution is clean. We can see what's working."

Audit First → Then Discuss

The Upsell Path

How clients move through the stack

Entry · Attack

Signal Check

$750 · 5–7 days

Skeptical or under-budget. Low-risk attack on their top 3 gaps. Builds trust, delivers real value, surfaces fit for the full audit.

→

Core · Defense

Pink Team Audit

$5,500 · 60 days

Natural next step after Signal Check, or direct entry for confident leads. Full attack on what's broken + full defense plan to fix it.

→

Premium · Defense

Execution Retainer

$4,500/mo · 3 mo. min.

Introduced in the findings call — never pitched during the audit. The natural answer to "who executes the defense plan?"

→

Optional · Defense

Annual Re-Audit

$3,500 · Returning clients

Discounted re-attack for retainer clients after 12 months. Resets the baseline, finds new leaks, extends the relationship without a hard sell.

Attack + Defense: Positioning Notes

⚔ Attack Don't let the entry tier cannibalize the core

The Signal Check is a different attack surface for a different buyer — not a discount version. Keep deliverables clearly separate. If a large-spend account asks for just a Signal Check, push them to the full audit. The entry tier isn't a trial.

🛡 Defense The retainer should feel earned, not pitched

Never mention the retainer before the findings call. The audit must deliver first. In the call, after walking through the defense roadmap, say: "Some clients execute this themselves. Others prefer us to drive it. Happy to share how that works." Let them ask.

🛡 Defense Protect the quarterly capacity limit

5 audits per quarter isn't a marketing tactic — it's a quality defense mechanism. Don't take a 6th if it means cutting corners on any deliverable. Scarcity only works as a trust signal if it's real.

⚔ Attack Use Signal Check to qualify, not just close

The best use of the Signal Check is with prospects you're unsure about. If you run one and discover their foundation is too broken for an audit to add value, say so. That honesty is worth more than $750 — it's a referral engine and a reputation builder.

Client Lifetime Value by Attack Path

Client Path	Revenue	Engagement Duration	LTV (12 months)
Signal Check only (no upsell)	$750	5–7 days	$750
Signal Check → Full Audit	$750 + $5,500	~70 days	$6,250
Full Audit only (direct entry)	$5,500	60 days	$5,500
Audit → 3-month Retainer	$5,500 + $13,500	~5 months	$19,000
Audit → 6-month Retainer + Re-Audit	$5,500 + $27,000 + $3,500	12+ months	$36,000

The goal: 3–4 full-path clients per year. At 5 quarterly audit spots × 4 quarters = 20 audits/year. If 20% convert to 6-month retainers, that's 4 clients generating $108,000+ in retainer revenue on top of audit revenue — all from clients who've already been through the attack and trust the defense plan.

From the Field

What clients say after the attack is complete.

"We found out we were spending $11,000 a month on audiences that had never converted — not once. The audit paid for itself before we even got to the roadmap."

Jamie R.

VP Marketing · B2B SaaS · $8M ARR

"The ICP finding alone changed how we write every ad. We were talking to the wrong person entirely — politely, professionally, and expensively."

Marcus T.

Head of Growth · E-commerce · $4.2M revenue

"Our attribution was a mess. Three tools, three different numbers, and we were optimizing campaigns based on whichever number felt best. The 90-day plan fixed that in week two."

Sarah K.

CMO · B2B Services · Series A