Consumer Data
Out With The Old, In With The New
While online data privacy is a win for consumers, it leaves businesses wondering what comes next. The obvious answer is zero- and first-party data. Collecting zero- and first-party data is...
Out With The Old, In With The New
While online data privacy is a win for consumers, it leaves businesses wondering what comes next. The obvious answer is zero- and first-party data. Collecting zero- and first-party data is...
How To Segment Audiences.
How To Segment Audiences. Sales Funnel Segmentation: segmenting audiences based upon where customers are in their buying journey. Online retailers should send out personalized offers based upon where their identified...
How To Segment Audiences.
How To Segment Audiences. Sales Funnel Segmentation: segmenting audiences based upon where customers are in their buying journey. Online retailers should send out personalized offers based upon where their identified...
Why You Should Segment Your Audiences
Audience segmentation helps you bring order to the chaos of modern consumerism. It is the act of dividing your larger audience into smaller, distinct groups—or segments—based on shared characteristics such...
Why You Should Segment Your Audiences
Audience segmentation helps you bring order to the chaos of modern consumerism. It is the act of dividing your larger audience into smaller, distinct groups—or segments—based on shared characteristics such...
Time To Get Personal.
Because first-party and zero-party data is so trusted and coveted, when used properly, marketers can fashion experiences that are tailored to an individual’s needs and wants—which build trust and loyalty...
Time To Get Personal.
Because first-party and zero-party data is so trusted and coveted, when used properly, marketers can fashion experiences that are tailored to an individual’s needs and wants—which build trust and loyalty...