Now, more than ever, where brands get their data matters. Understanding the differences between the different types of data is paramount to formulating the right winning strategy.
First-party data is the information that The key difference between first-party data and zero-party data is that customers generally provide supply first-party data as as required for purchase or to receive an online offer, like a newsletter, downloadable lead magnet, or for information during the check-out process of purchasing a product online, when signing up for an offer or newsletter, or taking an online survey.
Zero-party data is more engaging. Consumer data comes in many different forms. It can be very detailed, giving marketers explicit information such as names, home addresses, email addresses, phone numbers, household income, and other demographic data., and bBrands that use it properly can create more personalized customer experiences, which leads to higher engagement rates and increased customer lifetime value.
Second-party data, on the other hand, is collected from another trusted source. An example of second-party data would be a grocery store selling its customer loyalty data to a credit card company.
We understand the challenges that brands are facing in our new cookie-less world. Let us demonstrate the real power of unlocking your first-party data by utilizing SAVVY DATA AI's online visitor identification technology. If you are interested in driving more sales and giving your businesses a real competitive advantage, drop us aline and let’s chat.
