Say Hello To First-Party Data

Today’s always-connected, digital-savvy consumers are calling the shots, defining how they want to interact with brands. They are demanding more value and hyper personalized experiences. In turn, brands are thinking of creative ways to engage and build long-term relationships.

While zero-party data is willingly provided by consumers, first-party data is gathered from user interactions with a company’s website, mobile apps, or brick-and-mortar stores, providing indirect insights into consumer behavior. First-party data is essential because it’s collected directly from your own audience.

First-party data includes:

• User behavior on websites or apps
• Demographic data
• CRM data
• Subscription data
• Social media data
• Email data
• Survey data
• Purchase history
• Customer survey data

First-party data is important because it’s collected from the people you have the most to learn from—your own prospects and customers. Access to this information allows you to nurture your audience based on what you've learned from them. Most importantly, first-party data enables you to personalize your client communication.

First-party data is considered one of the most trustworthy and transparent data to have because you own it. With a cookie-less future just round the corner, it’s more important than ever that brands embrace gathering and controlling their own first-party data.

Interested in Learning More?

Discover new ways to collect zero-and first-party data from your website, turning prospects into customers and customers into loyal brand advocates. We understand the challenges that brands are facing in our new cookie-less world. Let us demonstrate the real power of unlocking your first-party data by utilizing SAVVY DATA AI's online visitor identification technology. If you are interested in driving more sales and giving your businesses a real competitive advantage, drop us a line and let’s chat.

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