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While online data privacy is a win for consumers, it leaves businesses wondering what comes next. The obvious answer is zero- and first-party data. Collecting zero- and first-party data is nothing new for brands. But many marketers are uncertain how to properly apply the first-party data they have. Often this data is stored in disparate systems, may be outdated, or is incomplete.
A recent survey among marketing leaders shows that 92% of them trust first-party data as an essential tool for driving business growth. Those surveyed believe that understanding what customers want is a critical factor in marketing success. Because customer data is such an evolving issue , marketers are still wrapping their heads around compliance rules, data breaches, GDPR, and the ever changing social media algorithms. It's more difficult than ever for companies and marketing teams to adopt best practices and navigate the murky legal regulations. Everything is a moving target.
The ever changing nature of the Internet, platforms, data, ad-tech, and online privacy rules are challenging the proven paid media strategies of the past. All because brands will no longer be able to retarget traffic off property to help influence qualified returning traffic.
The trend of social media de-platforming is forcing brands to revisit their social media strategies altogether. Coupled with the challenges of Google’s recent algorithm updates, and it can feel like there is no safe zone to strategize in. Marketers are having a tough go at creating sustainable growth in a post-cookie world. In a recent survey of 190 marketing influencers worldwide conducted by Ascend2, 63% of respondents said that data driven personalization is a difficult tactic to execute. With shifting data privacy regulations, coupled with rising ad costs, and the ongoing recession, today’s marketers have been left scratching their heads.
Discover new ways to collect zero-and first-party data from your website, turning prospects into customers and customers into loyal brand advocates. We understand the challenges that brands are facing in our new cookie-less world. Let us demonstrate the real power of unlocking your first-party data by utilizing SAVVY DATA AI's online visitor identification technology. If you are interested in driving more sales and giving your businesses a real competitive advantage, drop us a line and let’s chat.
