How To Boost Your Black Friday Sales

Interesting Stats On Black Friday

Two of the greatest sales dates are lurking right around the corner. Last year, $9.12 billion was spent online during Black Friday, an increase of 2.3% more than the previous year.

How prepared is your marketing team? Did you know that Black Friday isn’t just about making sales? It can also help brands increase lead acquisition. According to Societal, businesses can see sales acquisition rates increase by as much as 226% during the Black Friday period. 

As you begin to put the final touches on your holiday marketing strategy, take a look at these latest Black Friday stats:

• Nearly 200 million shoppers shopped in-store.
•  79% of online Black Friday traffic was from mobile devices—over 5% greater than last year.
• The average cart abandonment rate on Black Friday was 73%.
• 4 in 5 online retailers run cart abandonment campaigns.
• Consumers spent $9.12 billion on Black Friday.
• SMS is a channel on the upswing, with a 34% increase in messages sent over Black Friday weekend.
• Almost three-quarters (73%) of men say Black Friday sales offer value, compared to 67% of women.
• Typically, consumers spend more on clothing, shoes, and accessories on Black Friday.
• $401 was the average spend during the Thanksgiving period
• 77% of Small Business Saturday shoppers specifically shopped small businesses in 2022.

Coordination Between Brick-and-Mortar and Your eCommerce Site

Timing is everything and makes a big difference. Last year, one in four shoppers hit the stores between 5 AM and 10 AM. Thirty-one percent of customers started their Black Friday spending spree on Thursday, while 15% aimed to shop between midnight and 5 AM on Friday.

With this in mind, it’s smart to make sure your digital marketing and social media campaigns are in alignment during these busy periods to fully engage shoppers and boost sales. 

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Black Friday Appeals to 75% of Gen Z Shoppers

When planning your Black Friday marketing strategy, don’t forget the purchasing power of Gen Z.  Last year, a remarkable 75% of Gen Z shoppers took advantage of Black Friday sales, compared to just 53% of the entire surveyed population. This must explain why a whopping 84% of Get Zers say Black Friday sales are a good value.

Generations: Do You Plan To Shop the Pre-holiday Sales? 

Email Deals Boost Sales by 138%

Did you know that consumers who purchase via email promotions typically spend a remarkable 138% more than those who don’t receive such offers? Brands should leverage their zero- and first-party data to create personalized email offers and promotions tailored to customer preferences.

In Summary

Leveraging data should be the centerpiece of your holiday season marketing strategy—especially Black Friday and Cyber Monday. Get creative with SMS and social media and make promotions that connect with different demographics, such as Gen Z.

Interested in Learning More?

We understand the challenges that brands are facing in our new cookie-less world. Let us demonstrate the real power of unlocking your first-party data by utilizing SAVVY DATA AI's online visitor identification technology. If you are interested in driving more sales and giving your businesses a real competitive advantage, drop us aline and let’s chat.