Digital marketers are scrambling to revisit their in-house data strategies.
Ad Targeting & Retargeting: Marketers now have less information about user behavior across the web making it more difficult to target their ads.
Attribution: As third-party cookies are no longer available to marketers, multi-touch attribution will become less reliable. While Google Privacy Sandbox is working to solve this dilemma, there is little marketers can do in the meantime.
Marketing Ad Tech: Traditional tools such as Adobe Audience Manager are getting retired. New platforms, like SAVVY DATA AI, have emerged to fill the void to provide brands a true middle of the funnel solution.
Discover new ways to collect zero-and first-party data from your website, turning prospects into customers and customers into loyal brand advocates. We understand the challenges that brands are facing in our new cookie-less world. Let us demonstrate the real power of unlocking your first-party data by utilizing SAVVY DATA AI's online visitor identification technology. If you are interested in driving more sales and giving your businesses a real competitive advantage, drop us a line and let’s chat.
