One of the most important aspects of making your online business successful is getting your product or service in front of prospective customers who want it. Understanding the customer acquisition process can contribute greatly, providing multiple ways to help you generate new and repeat business.
How one approaches customer acquisition, can impact the level of sales your generate, so choosing effective methods may help you focus on what works best.
Developing a customer acquisition strategy traditionally starts with market research, identifying client needs or problems your products or services can solve. By leveraging this information, marketers then develop low-cost strategies for getting your brand in front of the right audience.
There are many tactics one can employ such as to combine a social media ad campaign to gather prospective customers’ email addresses. This lets your marketing teams to send emails to these prospects educating them about your offerings. Once the campaign has concluded, you should analyze the amount spent on social media ads and the cost of designing and building landing pages (if A/B testing) and creating the email workflow, and then the cost of tracking the performance of the strategy to monitor its effectiveness.
While this tried and true customer acquisition strategy works to varying degrees, more progressive brands are realizing that simply identifying their online traffic--at its source, their website is far superior. Especially when once considers that regardless of the source of that traffic whether than be organic, direct, social, paid, email, etc., SAVVY DATA allows for much lower CAC (Customer Acquisition Costs) and more importantly, an improved CX (Customer Experience) is the real-time conversion
We understand the challenges that brands are facing in our new cookie-less world. Let us demonstrate the real power of unlocking your first-party data by utilizing SAVVY DATA AI's online visitor identification technology. If you are interested in driving more sales and giving your businesses a real competitive advantage, drop us aline and let’s chat.
