Are You Ready For Cyber Monday?

History of Cyber Monday

Ellen Davis of the National Retail Federation invented Cyber Monday in 2005. In nearly twenty years, Cyber Monday has skyrocketed in popularity, fast becoming the biggest shopping day of the year for online retailers.

Did you know that last Cyber Monday was the biggest online shopping day ever? According to Forbes, sales at brick-and-mortar stores declined by 23.9% during Cyber Week. According to Adobe, Cyber Monday drove $11.3 billion in online spending, an increase of 5.8% year-over-year, setting a new eCommerce record.

As you are preparing for Cyber Monday, consider these stats:

• 77 million people shopped on the last Cyber Monday.
• Amazon ad sales increased by 146% during Cyber Monday.
• 42% of Cyber Monday sales were made via mobile phone
• Last year, consumers spent $11.3 billion on Cyber Monday and is predicted to generate $13.7 billion this year.
• Close to 55% of online products were purchased via mobile device on Cyber Monday.
• The average discount on items was recorded at 30%.
• 49% of shoppers purchased electronics on Cyber Monday. 
• 37% of consumers say their financial outlook is worse than a year ago. Despite those challenges, 74% expected to spend more or the same on the holidays compared to last year.
• The peak hour on Cyber Monday was between 8–9 p.m.
• The average consumer spent $146.75 on Cyber Monday.  

Retail Trends

One of the benefits the Covid-19 pandemic created was the concept of buy online, pick up in-store (BOPIS). Last year, BOPIS grew 9% globally across the five days between Thanksgiving and Cyber Monday, compared to the first three weeks of November. Matter of fact, 21% of all orders used this fulfillment method.

Marketing Channels

Last year, the following marketing tactics drove massive traffic across Cyber Week:

• Paid Search: 28% (+2% YoY)
• Affiliates/Partners: 18% (+6% YoY)
• Email: 17% (+10% YoY)
• Organic: 17%
• Social Media: 3%

While only 3% of sales were attributed to social media, this represented 24% YoY growth. 

Interested in Learning More?

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