Marketing Strategy
What Does a Cookie-less World Mean For Marketers
How will a cookie-less future affect advertising? In a cookie-less world, your advertising strategy must adapt to rely less on third-party data for targeted and retargeted ads. Today, digital marketers...
What Does a Cookie-less World Mean For Marketers
How will a cookie-less future affect advertising? In a cookie-less world, your advertising strategy must adapt to rely less on third-party data for targeted and retargeted ads. Today, digital marketers...
Death of 3rd Party Cookies Impacts Brands
Digital marketers are scrambling to revisit their in-house data strategies. Ad Targeting & Retargeting: Marketers now have less information about user behavior across the web making it more difficult to...
Death of 3rd Party Cookies Impacts Brands
Digital marketers are scrambling to revisit their in-house data strategies. Ad Targeting & Retargeting: Marketers now have less information about user behavior across the web making it more difficult to...
Introducing Zero-party Data Micro-engagements
Introducing Zero-party Data Micro-engagementsThe concept of micro-engagements is not new, and has long been a way to connect the fragmented digital consumer journey. The initial concept called micro-moments was introduced...
Introducing Zero-party Data Micro-engagements
Introducing Zero-party Data Micro-engagementsThe concept of micro-engagements is not new, and has long been a way to connect the fragmented digital consumer journey. The initial concept called micro-moments was introduced...
How Marketers Personalize Messages To Segmented...
Here are some ways marketers can personalize their messages to various segmented audiences: User Generated Content: Costly content does not always equal higher conversion...
How Marketers Personalize Messages To Segmented...
Here are some ways marketers can personalize their messages to various segmented audiences: User Generated Content: Costly content does not always equal higher conversion...
The Promise of Personalized Marketing
The more you know about your audience, the easier it is to tailor your message to strike the right chord. Today, consumers are drawn to personalized ads that make them...
The Promise of Personalized Marketing
The more you know about your audience, the easier it is to tailor your message to strike the right chord. Today, consumers are drawn to personalized ads that make them...